2022 Winners & Shortlists

Write a short summary of what happens in the film

It is about the Porsche Targa 4s Heritage Edition. The car take us through a trip to different eras of Kuwait history. We go back to 50th and come back to 2021. The different eras highlighted randomly not in chronological order. We see people in modern place but they are wearing something from 80s and 70s. However, throughout the 50 years everything has been changed but the Porsche still the same unique and fascinating. Most of the scenes we see the car go to 60s, 70s or even 2021 people look at the car and they are amazed by the design of the car. Moreover, the commercial has different idea that use three types of costumes from three different eras in a modern place and each one of models has a color reflects the era that she is in.

Cultural / Context information for the jury

Kuwait went through different transitions from 50 years ago until now. The commercial highlights some of these transitions through the Porsche Targa. For example, we see old Kuwaiti houses that made from mad 50 years ago, we see new horizon of Kuwait City that futuristic. In addition to that the car plate has been changed throughout these years. Also, the music changed. There are certain kind of singing used only on 50s. The colors of media in Kuwait changed a lot from Black and white to VHS look to the modern look. We see different look of colors on the shots and on the people. Also the commercial highlighted the different types of clothes in different eras.