2022 Winners & Shortlists

Write a short summary of what happens in the film

Our film deals with the consequences that will happen if you weren't ready financially for your obligation. The film starts with our hero in a very regular situation being in his home office working when his wife crashes into the office surprising him that she is in labor; earlier than her due date and has to go to the hospital immediately. the tension arise and our hero starts to panic as he is not ready financially. Suddenly a deck of money appears and starts hitting him as fi its punishing him cause he didn't plan for such an obligation. and once he opens the application the money disappear and his problem is solved as he will get financed by Moneyfellows.

Cultural / Context information for the jury

Within the mass population, Egyptians are not very well future planners, they are more concerned about fulfilling their daily sustains, so unexpected obligations always finds its way to hit in the most inconvenient timings. Here comes MoneyFellows with an innovative product; the "Money Circles" its a new way of financing individuals through saving a monthly amount of money and allows them to collect the total amount after specific period of time and it all happens through a mobile application and with a finger tip. So to create culture relevance we have used a very common Egyptian phrase, "Money hits hard". It's a very common phrase with in the Egyptian culture that is mainly used when anyone faces a financial unplanned obligation to encourage them to save money and be ready for unexpected obligations. getting a baby nowadays isn't easy thing, hospitals and medical care needs a lot of expenses.