2022 Winners & Shortlists

Write a short summary of what happens in the film

The film tells a story of an abandoned sad sandwich seeing his lifetime companion deserting him once he get the chance to explore other food options through Elmenus application. our film starts with normal day where we see the hero is getting his first bit from the dull repetitive sandwich and suddenly he noticed a magazine ad for Elmenus saying "Explore and order from more than 10,000 different restaurant in no time". our hero parked the sandwich aside and holds this phone to explore and order from the application. then we start a serious of a mesmerized moments for our hero enjoying a more and more of different food options while the sad sandwich is watching him and getting more sad until we reach the moment that the sad sandwich couldn't bear it anymore and ends it by throwing him self of the balcony and stopping the sad sandwich phenomena.

Cultural / Context information for the jury

when hunger strikes we will always look for the fastest delivery that will fill our stomach regardless what it will be and for Egyptians they are up for anything that is fulfilling and arrives in max 30min, so its always the same single option that they are used to and comes on top of their minds when are thinking about delivery time, its the same order, same sandwich even if its not very tempting until it became the sad sandwich that we are forced to be his companion just to satisfy our hunger. so imagine how it will be exciting to get the best of two worlds in same application; speed and variety.