Brand | DUBAI SCIENCE PARK |
Product/Service | PARALYSIS AWARENESS |
Entrant | TECOM GROUP - DUBAI SCIENCE PARK, UNITED ARAB EMIRATES |
Category | Screens & Events |
Idea Creation
|
FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
Idea Creation 2
|
McCANN HEALTH Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
Media Placement 2
|
McCANN HEALTH Dubai, UNITED ARAB EMIRATES
|
PR
|
TECOM GROUP - DUBAI SCIENCE PARK, UNITED ARAB EMIRATES
|
PR 2
|
FP7 McCANN Dubai, UNITED ARAB EMIRATES
|
PR 3
|
McCANN HEALTH Dubai, UNITED ARAB EMIRATES
|
Production
|
FEEL PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
Post Production
|
FEEL PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
Post Production 2
|
MANGOJAM STUDIO FZ LLC Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
Influencers, in the UAE across age groups and nationalities, attend a film screening in cinemas.
But their entertainment experience needs to wait, as they are constricted in their cinema seats and watch a shot of a ceiling lights.
For over 5 minutes, nothing changes visually.
The clock ticks unsettlingly, the tube light’s drone buzzes, and sounds of the environment fill the seconds - until a child walks in, revealing this was how it felt to be paralyzed every day of the year, and there was hope in preventing and managing paralysis with Dubai Science Park.
With a haunting call-to-action from a young girl (cast from 1013 profiles) who typifies the constrictive nature of the film's premise, and unnerving sound design that helps intensify the situation, the 365-second film gives an insight into the horror of paralysis - by offering a glimpse through the eyes of someone who is paralyzed, 365-days-a-year.
Cultural / Context information for the jury
As human beings, our empathy influences how we classify the importance of things we should focus on. It’s only when we feel what others are going through that we really become aware of their need and their anxieties. And only then do we care.
So, to get people aware and talking about paralysis, we wanted to target people who are used to a world that’s moving fast and are restless.
We wanted them to feel constricted and restricted by this film to get the message and point across effectively. Because when someone is paralysed, their life is stuck much like this film is stuck on one frame.
What they see. What they hear. What they go through in their day. It’s all stuck in time.
We wanted to capture that and make this an (initially) unnerving and frustrating, and then, an empathic experience for people.
Thus, making paralysis talked about.
Credits
Marwan Abdulaziz Janahi |
Dubai Science Park |
Managing Director |
Reem Shabaan |
Tecom Business Districts |
Executive Director |
Saad Yusuf |
Tecom Business Districts |
Director of Marketing and Events |
Amy Elaskary |
Dubai Science Park |
Marketing Manager |
Tahaab Rais |
FP7 McCann MENAT |
Concept & Idea |
Tahaab Rais |
FP7 McCann MENAT |
Film Director |
Tahaab Rais |
FP7 McCann MENAT |
Writer |
Saad Yusuf |
Tecom Business Districts |
Writer |
Aeyaz Hassan |
Dejavu Dubai |
Director Of Photography |
Sandip Shivtarker |
FEEL Productions |
Executive Producer |
Manasvi Gosalia |
Dejavu Dubai |
Executive Producer |
Angee Ibrahim |
FEEL Productions |
Producer |
Jayvee Banaag |
FEEL Productions |
Post Production Producer |
Zera Azmi |
N/A |
Hair and Make-up Artist |
Ebin . |
FEEL Productions |
Editor |
Swapnil Patole (ICG) |
Famous Studios Ltd. |
Chief Colourist |
Karen Kamel |
McCann Health Dubai |
General Manager |
Fouad Abdel Malak |
FP7 McCann Dubai |
Regional Executive Creative Director |
Tahaab Rais |
FP7 McCann MENAT |
Regional Head of Strategy |
Prajakta More |
McCann Health Dubai |
Associate Creative Director |
Prajakta More |
McCann Health Dubai |
Writer |
Aditi Shah |
McCann Health Dubai |
Art Director |
Richa Kavalekar |
McCann Health Dubai |
Principal Medical Writer |
Syed Shuja |
FP7 McCann Dubai |
Designer |
Inaan Budhiraja |
McCann Health Dubai |
Senior Business Development Executive |
Wilbur D’costa |
MangoJam Studio |
Executive Producer |
Joe Najm |
MangoJam Studio |
Sound Designer |
Ashraf Muhammedunny |
FP7 McCann Dubai |
Case Editor, Motion Artist, Videography |