2022 Winners & Shortlists

Write a short summary of what happens in the film

The copy starts by showing to essential life situations (mother learning about the tuition fees and a couple learning about the honeymoon expenses). We start showing that our heroes are getting frustrated with all the payments they have to do. Then, Emirates NBD robot breaks through the wall to tell them that "we share your burden, take a loan from Emirates NBD and we will give you back the first two installments". Then we start playing a very well known song called "coming back" and through out the song we show our heroes ecstatic and singing under money showers and in money pool.

Cultural / Context information for the jury

Summer is a fun season full of beach time, travels and all-nighter parties right? Wrong! to many Egyptians summer is a season of ridiculous spending! as much as it should be picture perfect yet it is the time of the year were you pay your kids' exuberant tuition fees for next year and it is commonly the marriage season where most newly weds opt for a honeymoon abroad, no need to mention the costs they will incur! out of these 2 major cultural tension points we tailored made our summer loans to wave off the first two installments (as cash BACK).