2022 Winners & Shortlists
SCAM FREE LOANS
Short List
| Brand | EMIRATES NBD |
| Product/Service | LOANS & LIABILITIES |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Online: Fiction & Non-Fiction |
| Idea Creation | IMPACT BBDO Cairo, EGYPT |
| Idea Creation 2 | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Production | NOJARA PRODUCTIONS Cairo, EGYPT |
| Production 2 | AHMED TAREK YEHIA MUSIC STUDIO Cairo, EGYPT |
Write a short summary of what happens in the film
The film follows our hero (Abdel Bassit Hamouda who is a very famous local singer) in different situation where he has been tricked and singing a song about how everything now has a catch. So our hero takes us thorugh different situation where he didn’t see the catch, and got tricked. The situation starts with his girlfriend leaving him for a cooler man. Then in the middle we see different purchasing situations where he bumps into what he thought great offers but gets tricked at the end. Then we close the copy with the girlfriend getting back to our hero and then she finds out that the hero is not the celebrity he is someone who is acting to be him to get with her, he was a catch.Credits
| Name | Company | Role |
|---|---|---|
| Ahmed ElKeiy | ImpactBBDO | Lead senior creative |
| Amr El Haddad | Nojara | Directing the film |
| Tarek Akil | Impact, BBDO | Strategy & Head of Account Management |
| May Mohsen | ImpactBBDO | Agency Producer |
| Amr Lotfy | ImpactBBDO | Business lead |
| Mohamed Abbas | ImpactBBDO Cairo | Lead Creative |
| Mohamed Metwally | ImpactBBDO | Copywriter |
| Hassan Mohamed | ImpactBBDO | Art Director and Visualizer |
| Ibrahim Hadidy | ImpactBBDO | Art Director and Visualizer |
| Miriam Edward | ImpactBBDO | Account Lead |
| Farida Bashary | ImpactBBDO | Account Lead |
| Ali Rez | ImpactBBDO | Executive Creative Director |
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