EPISODE 3: THE WORLD ON STAGE
Brand | EXPO 2020 DUBAI |
Product/Service | EXPO 2020 DUBAI |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
Production
|
JOY FILMS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
This is a human-centric emotional piece of content that not only highlights the vast array of offerings at Expo 2020, but how it is positively affecting the people who are in attendance. Peyman and DJ Bliss, two local brothers with considerable influence and notoriety in the UAE act as anchors and hosts alternating in each episode of the video series. Their natural charm comes into play with the actual experiences found at Expo 2020 all the while highlighting the positive effect on human emotion throughout the various visitors they interact with.
In this third episode it DJ Bliss taking us around to see the amazing variety of actual performances, stages, actors. All the great venues big and small. Giving us many reasons to come again and again.
Cultural / Context information for the jury
Dubai is a diverse city, and this is mirrored on the site of Expo 2020. Similar to how this city is host to people of all over the world, we have two local brothers who act as hosts in the edit and are showcasing the best of Emirati hospitality in the unique and stunning world of Expo 2020. Furthermore, the choice of having DJ Bliss and Peyman as anchors for the video series stems from the resonance they have specifically with local audiences.
Credits
Patou Nuytemans |
Memac Ogilvy Dubai |
CEO |
Stephan Vogel |
Ogilvy EMEA |
Chief Creative Officer EMEA |
Till Hohmann |
Memac Ogilvy Dubai |
Chief Creative Officer MENA |
Tobias Ahrens |
INGO Hamburg |
Executive Creative Director |
Catherine Bannister |
Memac Ogilvy Dubai |
Chief Strategy Officer |
Mary McFarland |
Memac Ogilvy Dubai |
Managing Director |
Cristiano Tonnarelli |
Memac Ogilvy Dubai |
Group Creative Director |
Dana Silwadi |
Memac Ogilvy |
Creative Director |
Mahesh Powar |
Memac Ogilvy |
Associate Creative Director |
Rajaa Chami |
Memac Ogilvy Dubai |
Head of Production |
Shadi Kharmacho |
Memac Ogilvy Dubai |
Head of Arabic |
Ghadeer Khub |
Memac Ogilvy Dubai |
Head of Social |
Jens Paasen |
Ingo Hamburg |
Art Director |
Ramzi Habayeb |
Memac Ogilvy Dubai |
Senior Account Manager |
Riad Joumblat |
Memac Ogilvy Dubai |
Senior Account Manager |
Yazan Al Kayyali |
Memac Ogilvy |
Senior Social Media Executive |
Saloni Mehta |
Memac Ogilvy Dubai |
Account Executive |
Callum Hoy |
Memac Ogilvy Dubai |
Group Account Director |
Irina Gastescu |
Memac Ogilvy |
Account Director |
Christine Suzanne |
Memac Ogilvy |
Account Manager |
- - |
Creep |
Color Grading |
- - |
MangoJam |
Sound Design |
Ali Azarmi |
Joy Films |
Executive Producer |
Anju Backer |
Joy Films |
Editor |
Adam Black |
Joy Films |
Photographer |
Lucciana Boulos |
Joy Films |
Production Manager |
Micaela Cigala |
Joy Films |
Wardrobe Stylist |
Fares Corbani |
Joy Films |
Steadicam OP |
Sholto Douglas |
Expo 2020 Dubai |
Chief Sales & Marcomms Officer – Sales-Marketing and Communications |
Malcolm Green |
Joy Films |
Director |
Ramzi Haddad |
Expo 2020 Dubai |
Vice President Campaigns -Marketing |
Nuhad Hamdan |
Expo 2020 Dubai |
Head of Strategy and Planning - Marketing |
Jad Hindy |
Expo 2020 Dubai |
Senior Vice President Marketing -Marketing |
Hussain Jian |
Joy Films |
Photographer |
Hani Kleib |
Joy Films |
Makeup & Hair |
Fabiana Lolli |
Joy Films |
Wardrobe Stylist |
Oliver Mathews |
Expo 2020 Dubai |
Manager - Offline Media - Marketing |
Zeus Merhi |
Joy Films |
1st AD |
Spike Morris |
Joy Films |
Cinematographer |
Shweta Nair |
Joy Films |
Art Director |
Hala Nasrallah |
Joy Films |
Line Producer |
Varunn Pandya |
Joy Films |
Production Coordinator |
Nick Pezzillo |
Joy Films |
Editor |
Nima Safari |
Joy Films |
Producer |
Shobha Shrinath |
Expo 2020 Dubai |
Head of Media Planning and Buying - Marketing |
Alex Townley |
Joy Films |
Editor |
Bobby Worth |
Joy Films |
Music Composer |
Ehab Yasin |
Expo 2020 Dubai |
Head of Marketing Operations – Marketing |
Yousef Zakkout |
Expo 2020 Dubai |
Manager - Integrated Marketing D&R - Marketing |
Links
Video URL