2022 Winners & Shortlists

Write a short summary of what happens in the film

This is a human-centric emotional piece of content that not only highlights the vast array of offerings at Expo 2020, but how it is positively affecting the people who are in attendance. Peyman and DJ Bliss, two local brothers with considerable influence and notoriety in the UAE act as anchors and hosts alternating in each episode of the video series. Their natural charm comes into play with the actual experiences found at Expo 2020 all the while highlighting the positive effect on human emotion throughout the various visitors they interact with. As such, through the dynamic duo, we get five pieces of content which show: the world is here; the best people are food people; the world on a stage; the magic of ideas; planet of the people, the world is open for business.

Cultural / Context information for the jury

Dubai is a diverse city, and this is mirrored on the site of Expo 2020. Similar to how this city is host to people of all over the world, we have two local brothers who act as hosts in the edit and are showcasing the best of Emirati hospitality in the unique and stunning world of Expo 2020. Furthermore, the choice of having DJ Bliss and Peyman as anchors for the video series stems from the resonance they have specifically with local audiences.

Explain how the work innovatively used the film medium.

The entire “Experience” campaign is about creating vivid audiovisual content that gives audiences new insights, new triggers, new reason to visit EXPO 2020 again and again. The content is masterfully edited into various themed episodes. These make a total film campaign and are the heart of the campaign as such. By the method of smart montage we are able to combine featuring people and hidden gems.