Brand | EMIRATES NBD BANK (P.J.S.C) IS LICENSED BY THE CENTRAL BANK OF THE UAE |
Product/Service | EMIRATES NBD |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Screens & Events |
Idea Creation
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Production
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DEJAVU Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
In the film we see many people sharing their dreams, achievements, efforts. These are the visionaries building and re-thinking our world, and they are all going to meet each other at EXPO. So, with this film, we wanted to celebrate them and their spirit, their humanity and how they chase their dreams and visions.
Artists, activists, common people, scientists, dreamers, athletes, the young and old, musicians, dancers, astronauts. They are all connected in their minds and hearts. They are the living embodiment of the human spirit that is pushing forward the world.
Cultural / Context information for the jury
The film is still projected regularly over the huge screen inside the Dome at EXPO2020. all the visitors can watch and hear it.
Dubai EXPO2020 is happening in a country always looking to the future. A country built by people able to think beyond any limit, from a scorching desert to the lack of any resource except the oil. Despite this, they are "People without limits" because they learnt how to overcome any obstacle. The same kind of people, but from the rest of the world, are heading together to EXPO2020, to stay connected and build a better world for tomorrow, also able to overcome the current limitations around how we live. This is a pure celebration of their spirit and the best place to broadcast them is on the main symbol of EXPO 2020: the dome.
Credits
Moadh Bukhash |
Emirates NBD |
Chief Marketing Officer |
Mai Cheblak |
Emirates NBD |
Vice President Group Media and Social |
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Chief Creative Officer |
Cristiano Tonnarelli |
Memac Ogilvy Dubai |
Group Creative Director |
Colin Nimick |
Ogilvy EMEA |
Copywriter |
Shadi Kharmacho |
Memac Ogilvy Dubai |
Head of Arabic |
Eduardo Guimaraes |
Memac Ogilvy Dubai |
Art Director |
Catherine Bannister |
Memac Ogilvy MENA |
Chief Strategy Officer |
Atul Shenoy |
Memac Ogilvy Dubai |
Managing Partner |
Shauna Byrne |
Memac Ogilvy Dubai |
Account Director |
Stephanie Gemayel |
Memac Ogilvy Dubai |
Senior Account Manager |
Firas Bedaywi |
Memac Ogilvy Dubai |
Senior Account Manager |
Maricris Gatpandan |
Memac Ogilvy Dubai |
Traffic Manager |
Karthik Rajan |
Memac Ogilvy Dubai |
Copywriter |
Kaustubh Pachpute |
Memac Ogilvy Dubai |
Art Director |
Pedro Pinto |
Dejavu |
Director |
Rajaa Chami |
Memac Ogilvy Dubai |
Head of Production |