2022 Winners & Shortlists

Write a short summary of what happens in the film

In a non-standard approach to most business focused films in Egypt, Vodafone took the approach of the problem-solution based song to introduce their new business product, V-Hub. V-Hub from Vodafone offers a one stop shop in all digital business solutions that helps any business, small to big, to achieve all their business needs. The film takes us through the journey of different business owners trying to get by and grow their businesses. Every business is not the same though, as each provides a different insight into the issues a business may face while growing, starting from the smallest shops, to the largest of companies. Four businesses across the film express their displeasure at how things are going and Vodafone’s very own “V-Hub Man” provides the solution in a snappy way, “It’s business with a click”, providing the consumer a straight forward answer to all their business needs, found at Vodafone.

Cultural / Context information for the jury

SOHO’s and SME’s in Egypt struggle to develop and grow. As many local suppliers offer specialized digital solutions that can benefit these workplaces in a specific way, companies and business constantly find themselves overspending on one time solutions that may benefit them more in the short term than in the long term. All this occurs while not having the ideal supplier that they can trust to provide all their business solutions at one time. Vodafone were looking to enter the market of digitizing businesses, but could not offer a lone solution without making a significant impact in the market, meaning..Vodafone wanted to do it bigger and better. To do so, they created a one-stop shop for all digital business solutions, with the introduction of V-Hub, a one-stop digital business platform that provided a range of solutions that could help a business grow from one location, and with one click.