HARVEST: DADS' LEGENDARY FAVA BEANS
Brand | HARVEST FOODS CO. |
Product/Service | HARVEST FOODS CO. |
Entrant | ELEPHANT Cairo, EGYPT |
Category | Consumer Goods |
Idea Creation
|
ELEPHANT Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
The film starts off on a typical Egyptian dad claiming he makes the best fava beans dish in Egypt. The voiceover asks him why he never makes that dish, and the dad replies it’s because he is always busy. From this point forward we keep seeing the dad wasting his time doing silly stuff, and claiming that he is going to prepare the dish right after he finishes what he is doing at that moment. Time flies while we keep chasing that dad seeing him growing older and older while he never makes that dish. The film ends on Harvest’s wide range of recipes changing on a limbo background while the VO says that dads make their legendary beans dish once in a lifetime, while harvest makes the second-best fava beans dish every day.
Cultural / Context information for the jury
Typical Egyptian dads never show off or claim they have any knowledge about how to make or prepare food, the only exception to that rule is when the conversation is about “foul” (fava beans). For some reason, every Egyptian dad thinks he makes the best fava beans dish in the world or even in the history of mankind, and they would always bring that up randomly in any conversation and tell you about their very special recipe. The only problem with this legendary dish is that you may never taste it, because dads also always claim they are very busy.
Credits
Mahmoud Shokri |
Elephant |
Creative Director |
Abdullah Fareed |
Elephant |
Creative Director |
Khaled Zaki |
Good People Films |
Executive Producer |
Mahmoud Derbala |
Good People Films |
Head of Production |
Omar Khalil |
Good People Films |
Producer |
Aya Abdel Fatah |
Good People Films |
Post Producer |
Amr Haddad |
Good People Films |
Director |
Kamal Samy |
Good People Films |
DOP Lighting Cameraman |
Mohamed Fakhry |
Good People Films |
Art Director |
Amr Berri |
Good People Films |
First Assistant Director |
Amr Rabie |
The Barber Shop |
Editor |
Aslan Tarek |
Good People Films |
Online Artist |
Bilal Hibri |
Lucid |
Colorist |
Hosni Ali |
Good People Films |
Sound Designer |
Nada Kamel |
Elephant |
General Manager |
Rana Zeyada |
Elephant |
Account Director |
Rana El Desouky |
Elephant |
Senior Account Executive |
Khaled Marie |
Harvest Foods Co. |
Marketing Director |
Links
Video URL