2022 Winners & Shortlists

Write a short summary of what happens in the film

To show the beauty of winter in the UAE, a winter unlike any other, we found a unique and meaningful perspective: "When we really want to feel something, we don’t need to look with our eyes. We need to look with our hearts." ‘A Winter Through My Eyes’ is a film that gets the world to see the beauty of the UAE in winter through the story of a 11-year-old child who cannot see. Clara, visually impaired since birth, is flown to the UAE on her first trip abroad. And in an all-expenses paid trip across the 7 diverse states of the UAE, over a period one week, she experiences the country’s distinctive destinations and experiences. An uplifting and compelling soundtrack combined with sync sound, elevates the scenes of Clara enjoying every moment. The film stands out courtesy its unfiltered and disarmingly authentic perspective - a winter through her eyes.

Cultural / Context information for the jury

Amidst the pandemic, the UAE’s tourism has recovered the quickest globally. The seven states of the UAE have rich history, geography, nature, urban architecture, and community. Archaeological sites, culture centres, historical landmarks, and nature reserves, offer visitors a holistic experience. Now, we didn't want to create another typical campaign about the UAE with celebrities and touristic content like other countries were doing. We wanted to create a travel story that'd travel. The UAE is also one of the most welcoming and inclusive tourism destinations in the world, for people of determination (we don't call them disabled people or people with special needs). People of determination, in particular, have a special bond with their surroundings and relate to them in ways most of us can’t appreciate. Through the film, we made this point vividly - the UAE supports inclusive tourism and it's a country for everyone to enjoy their time in.