| Brand | MINISTRY OF COMMUNICATIONS AND INFORMATION TECHNOLOGY |
| Product/Service | DIGITAL LITERACY |
| Entrant | MINISTRY OF COMMUNICATION AND INFORMATION TECHNOLOGY Riyadh, SAUDI ARABIA |
| Category | Not-for-profit / Charity / Government |
|
Idea Creation
|
HABBAR ADVERTISING CO. Riyadh, SAUDI ARABIA
|
|
Production
|
AFLAM PRODUCTIONS Riyadh, SAUDI ARABIA
|
Write a short summary of what happens in the film
In this high energy film a full cast of senior citizens are shown smoothly using technology with exceptional competency and confidence as they utilize technology to make their lives easier.
Cultural / Context information for the jury
Senior citizens in Saudi Arabia face strong prejudice when it comes to technology as it is assumed that they can never learn to use it. Much of the younger generation thinks that making seniors fully depend on them in technology is a form of proper care and respect for their elders without considering helping them become independent or teach them.
Credits
| al kowthar a |
Habbar |
copywriter |
| ohod a |
Habbar |
copywriter |
| talal alnomair |
Habbar |
copywriter |
| Bandar Altuwairqi |
Habbar |
lead of the team |
Links
Video URL
