Brand | STCPAY |
Product/Service | DIGITAL WALLET |
Entrant | STC PAY Riyadh, SAUDI ARABIA |
Category | Consumer Services / Business to Business |
Idea Creation
|
HABBAR ADVERTISING CO. Riyadh, SAUDI ARABIA
|
Production
|
PILCROW CREATIVE HOUSE Riyadh, SAUDI ARABIA
|
Write a short summary of what happens in the film
This is a highly stylized national day film that shows average citizens in it. They are celebrated as a voiceover is describing them by talking about who they are, what they do and the great things that happened because of them.
Cultural / Context information for the jury
Saudi national day is considered to be the superball of Saudi Arabia and dozens of ads are launched during it. Those ads celebrate the achievements of the country and the society as a whole but tend to overlook individual citizens and usually don’t give them enough credit.
Credits
Hassan Al Ansari |
Habbar |
team leader |
hamza bal fagaih |
Habbar |
copywriter |
mohamad alrojaie |
Habbar |
copywriter |
nada a |
Habbar |
copywriter |
Links
Video URL