2022 Winners & Shortlists


Product/ServiceLAMAR MILK
EntrantKAIRO Cairo, EGYPT
CategoryConsumer Goods
Idea Creation KAIRO Cairo, EGYPT
Production KAIRO Cairo, EGYPT
Post Production GEMINI STUDIO Cairo, EGYPT

Write a short summary of what happens in the film

A young boy opens the fridge and takes out a milk pack. When he looks at the back of the lid, he realizes that the lid can be exchanged for a free mango juice and that the last one to drink from the milk pack will win the prize. And so begins the long race for the empty milk pack, which sets off a series of mini dramas in the family, as the boy eagerly awaits and impatiently observes family members using up the milk pack. In the end, the boy's father takes the milk box and lectures him: The whole point of this exercise, he tells him, is to learn that those who are patient, win big. The father then takes the box and runs with it, yelling, I won!


Name Company Role
Hesham Ellabban KAIRO Writing, Creative Direction
Mohamed Bary KAIRO Writing, Creative Direction
Reem Ahmed KAIRO Graphic design and illustration
Mahmoud Dogheim KAIRO Strategic Planning
Sameeh Selim KAIRO Strategic Planning
Nadine Maged KAIRO Account management and strategy
Ammar Abo Shady Freelancer Executive Producer
Amir Hedaya Freelancer Music Composition
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