PATIENCE IS ALWAYS FRUITFUL
Brand | LAMAR |
Product/Service | LAMAR MILK |
Entrant | KAIRO Cairo, EGYPT |
Category | Consumer Goods |
Idea Creation
|
KAIRO Cairo, EGYPT
|
Production
|
KAIRO Cairo, EGYPT
|
Post Production
|
GEMINI STUDIO Cairo, EGYPT
|
Write a short summary of what happens in the film
A young boy opens the fridge and takes out a milk pack. When he looks at the back of the lid, he realizes that the lid can be exchanged for a free mango juice and that the last one to drink from the milk pack will win the prize. And so begins the long race for the empty milk pack, which sets off a series of mini dramas in the family, as the boy eagerly awaits and impatiently observes family members using up the milk pack. In the end, the boy's father takes the milk box and lectures him: The whole point of this exercise, he tells him, is to learn that those who are patient, win big. The father then takes the box and runs with it, yelling, I won!
Credits
Hesham Ellabban |
KAIRO |
Writing, Creative Direction |
Mohamed Bary |
KAIRO |
Writing, Creative Direction |
Reem Ahmed |
KAIRO |
Graphic design and illustration |
Mahmoud Dogheim |
KAIRO |
Strategic Planning |
Sameeh Selim |
KAIRO |
Strategic Planning |
Nadine Maged |
KAIRO |
Account management and strategy |
Ammar Abo Shady |
Freelancer |
Executive Producer |
Amir Hedaya |
Freelancer |
Music Composition |