Brand | NATIONAL BANK OF EGYPT |
Product/Service | BUS BRANCH |
Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
Category | Consumer Services / Business to Business |
Idea Creation
|
TAREK NOUR ADVERTISING Cairo, EGYPT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
The film starts with a criminal disguised as a woman trying to hitchhike in the middle of
nowhere. When someone finally stops for the poor woman, two other criminals try to hijack
the bus. They then discover that the bus is an automated bank on wheels with no cash to be
stolen and no hostages to be held. This creates a humorous dialogue between the bank robbers
and the security personnel.
Cultural / Context information for the jury
The commercial is a sequel to another highly successful commercial for the same bank that
aired a year earlier. The previous commercial featured the same cast in their attempt to rob a
bank, only to discover it is a smart branch with no employees to hold as hostages and no
attended cash to be stolen, and the commercial ended with the bank robbers arrested. This film
features the same cast as they escape prison trying to hitchhike their way back and hijack a
vehicle. To their surprise, the bus that stopped for them is a smart bank bus and it is automated
as well.
Credits
Basel Eldeeb |
Tarek Nour Advertising |
CEO & Partner at Tarek Nour Holding Group |
Ahmed Hamdallah |
Tarek Nour Advertising |
Creative Director |
Sherif Doss |
Tarek Nour Advertising |
Creative Director |
Hossam Akil |
Tarek Nour Advertising |
Associate Creative Director |
Monica Basta |
Tarek Nour Advertising |
Senior Graphic Designer |
Ahmed Elsebaie |
Tarek Nour Advertising |
Copywriter |
Hazem Elsaadani |
Tarek Nour Advertising |
Managing Director & Head of Business Development |
Donia Kassem |
Tarek Nour Advertising |
Account Director |
Clara Alfred |
Tarek Nour Advertising |
Account Executive |
Khaled Zaki |
Good People Films |
Executive Producer |
Moustafa Derbala |
Good People Films |
Head of Production |
Omar Khalil |
Good People Films |
Producer |
Mahitab Yasser Ayoub |
Lzrd |
Post Producer |
Ali Ali |
Good People Films |
Director |
Ahmed Beshary |
Good People Films |
Director Of Photography |
Amr Berri |
Good People Films |
First Assistant Director |
Amr Rabea |
Lzrd |
Editor |
Ingie El-Mor |
Good People Films |
Stylist |
Ahmed ElGendy |
Lzrd |
Colorist |