2022 Winners & Shortlists

NBE BUS BRANCH

BrandNATIONAL BANK OF EGYPT
Product/ServiceBUS BRANCH
EntrantTAREK NOUR ADVERTISING Cairo, EGYPT
CategoryConsumer Services / Business to Business
Idea Creation TAREK NOUR ADVERTISING Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

The film starts with a criminal disguised as a woman trying to hitchhike in the middle of nowhere. When someone finally stops for the poor woman, two other criminals try to hijack the bus. They then discover that the bus is an automated bank on wheels with no cash to be stolen and no hostages to be held. This creates a humorous dialogue between the bank robbers and the security personnel.

Cultural / Context information for the jury

The commercial is a sequel to another highly successful commercial for the same bank that aired a year earlier. The previous commercial featured the same cast in their attempt to rob a bank, only to discover it is a smart branch with no employees to hold as hostages and no attended cash to be stolen, and the commercial ended with the bank robbers arrested. This film features the same cast as they escape prison trying to hitchhike their way back and hijack a vehicle. To their surprise, the bus that stopped for them is a smart bank bus and it is automated as well.

Credits

Name Company Role
Basel Eldeeb Tarek Nour Advertising CEO & Partner at Tarek Nour Holding Group
Ahmed Hamdallah Tarek Nour Advertising Creative Director
Sherif Doss Tarek Nour Advertising Creative Director
Hossam Akil Tarek Nour Advertising Associate Creative Director
Monica Basta Tarek Nour Advertising Senior Graphic Designer
Ahmed Elsebaie Tarek Nour Advertising Copywriter
Hazem Elsaadani Tarek Nour Advertising Managing Director & Head of Business Development
Donia Kassem Tarek Nour Advertising Account Director
Clara Alfred Tarek Nour Advertising Account Executive
Khaled Zaki Good People Films Executive Producer
Moustafa Derbala Good People Films Head of Production
Omar Khalil Good People Films Producer
Mahitab Yasser Ayoub Lzrd Post Producer
Ali Ali Good People Films Director
Ahmed Beshary Good People Films Director Of Photography
Amr Berri Good People Films First Assistant Director
Amr Rabea Lzrd Editor
Ingie El-Mor Good People Films Stylist
Ahmed ElGendy Lzrd Colorist