2022 Winners & Shortlists

Write a short summary of what happens in the film

The film starring famous celebrity star Ruby takes us on a seamless journey of purchases that start with her buying a cup of coffee, which later leads to her all the way to a total bathroom renovation. The film aims to best portray the infamous ‘buy buy loop’ that always starts by buying something you need, then buying something that goes well with it and then buying something that complements both things and so on, which always results in you paying way more than what you signed up for. That’s why you should leave the cash and use VALU and pay for everything in installments.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

The brand is a Fintech service such services are new to the Egyptian consumer. With ValU taking the lead in this market with exceptional offers and communication it has managed put itself at number 1 within fintech services.