| Brand | VALU |
| Product/Service | VALU- FINNTECH SOLUTIONS |
| Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
| Category | Consumer Services / Business to Business |
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Idea Creation
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TAREK NOUR ADVERTISING Cairo, EGYPT
|
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Media Placement
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TAREK NOUR ADVERTISING Cairo, EGYPT
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Write a short summary of what happens in the film
The film starring famous celebrity star Ruby takes us on a seamless journey of purchases that start with her buying a cup of coffee, which later leads to her all the way to a total bathroom renovation. The film aims to best portray the infamous ‘buy buy loop’ that always starts by buying something you need, then buying something that goes well with it and then buying something that complements both things and so on, which always results in you paying way more than what you signed up for. That’s why you should leave the cash and use VALU and pay for everything in installments.
Credits
| Basel Eldeeb |
Tarek Nour Advertising |
CEO & Partner |
| Ahmed Hamdalla |
DDB Egypt |
Creative Director and Director |
| Sherif Doss |
Tarek Nour Advertising |
Creative Director & Director |
| Hazem Elsaadani |
Tarek Nour Advertising |
Marketing Director & Business Development Director |
| Mahmoud Gahallah |
Tarek Nour Advertising |
Senior Copywriter |
| Begad Hassan |
Tarek Nour Advertising |
Art Director |
| Yasmin Marwan |
Tarek Nour Advertising |
Art Director |
| Nihal Nashed |
Tarek Nour Advertising |
Group Account Director |
| Layla Ramadan |
Tarek Nour Advertising |
Senior Account Executive |
