2022 Winners & Shortlists

Write a short summary of what happens in the film

Jeelna in Arabic means our generation, a generation that is coming of age amid the dramatic post-covid socioeconomic tumult. When the whole world had to adapt to the shift towards digital, for Gen Z, this was nothing new. A generation that never drew a distinction between the digital and the physical realm. Gen Z is leading this shift with their digital fluency and they are articulating nothing less than a new paradigm for digital experiences. Jeelna and Zain understand this and designed a platform accordingly, a line, that allows them to move, create and exist between those two worlds, and the film is a representation of exactly that, the transition between the real and the virtual, the courage and the fear, what is and what can be in the digital world - which to them is their natural habitat, and is reflection of the freedom telco has given them.

Cultural / Context information for the jury

Jeelna in Arabic means our generation.