Brand | VODAFONE |
Product/Service | VODAFONE CASH |
Entrant | MONKEYS IN TUXEDOS LLC cairo, EGYPT |
Category | Viral Film |
Idea Creation
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MONKEYS IN TUXEDOS LLC cairo, EGYPT
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Write a short summary of what happens in the film
In this film we basically see five different mother in five different situations with their children that we all can relate to. What actually happens each time is that we see that the mother is so unhappy (or not so accepting) with something that just happened by her child. We see her literally saying that, however, if anyone tries to think of saying anything against their kid, this person is dead meat! It’s a natural instinct about mothers that they really don’t get it when anyone speaks or point finger at their kids. Playing on this with very simple vignettes that reflects daily situations between moms and their children debating or arguing about something and then someone interrupts and you find the mom taking the kids side in a blink of an eye. We have covered different mothers and different kids in terms of social class and age to relate.
Cultural / Context information for the jury
We basically played on the insight that says" Don't you dare poke the bare" which literally translate what we actually see on screen. There is an Egyptian saying that perfectly suits that as well that says, ادعي علي ابني واكره اللي يقول امين. This is exactly what we see in this film.
Credits
Abdulrahman Abouzeid |
Monkeys In Tuxedos |
Director |
Links
Social Media URL