2022 Winners & Shortlists

Write a short summary of what happens in the film

Saving a penny takes a whole new meaning when Egyptians are involved. We wanted to stay true to the Egyptian buying process since nothing feels better to them than finding the best deal. When they find a deal, they get that natural savings high and secure bragging rights for years. We opted for a functional approach that goes straight into the emotional benefit of saving with Amazon. In this film, we show the power of savings from a new perspective by showcasing an Egyptian man enjoying his new blender after snagging the best deal without making his pockets hurt. The moment of unboxing the product opens so many possibilities where he actually can feel the savings as he takes a deep-dive into his dreamworld where he slides down a smoothie avalanche heaven in a complete state of bliss before getting back to the real world.