2022 Winners & Shortlists

AMAZON Feel The Savings

CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation ELEPHANT Cairo, EGYPT

Write a short summary of what happens in the film

Saving a penny takes a whole new meaning when Egyptians are involved. We wanted to stay true to the Egyptian buying process since nothing feels better to them than finding the best deal. When they find a deal, they get that natural savings high and secure bragging rights for years. We opted for a functional approach that goes straight into the emotional benefit of saving with Amazon. In this film, we show the power of savings from a new perspective by showcasing an Egyptian man enjoying his new blender after snagging the best deal without making his pockets hurt. The moment of unboxing the product opens so many possibilities where he actually can feel the savings as he takes a deep-dive into his dreamworld where he slides down a smoothie avalanche heaven in a complete state of bliss before getting back to the real world.


Name Company Role
Ali Ali Elephant Creative Director
Maged Nassar Elephant Creative Director
Marwa Khalifa Elephant Art Director
Farah Sultan Elephant Copywriter
Sarah Touma Good People Films Producer
Renad Tarek Good People Films First Assistant Producer
Ahmed El Beshary Good People Films Cinematographer
Khaled Zaki Good People Films Executive Producer
Mahmoud Derbala Good People Films Head of Production
Omar Khalil Good People Films Producer
Riyana El Khatib Good People Films Line Producer
Hussien Aziz Good People Films Post Producer
Amr Rabie The Barber Shop Editor
Karim Mira LZRD Colorist
Bassam Hussien LZRD VFX
Nada Kamel Elephant General Manager
Rana Zeyada Elephant Account Director
Rana El Desouky Elephant Senior Account Executive
JP Mondalek Amazon Head of XCM MENA
Najoud Aljabri Amazon Senior Marketing and Brand Comms Manager
Ali Amr Amazon Head of Portfolio Planning and Media
Ali Ali Good People Director
Maged Nassar Good People Director