2022 Winners & Shortlists
REACT FOR REAL
Short List
| Brand | ICRC |
| Product/Service | CHARITY |
| Entrant | WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES |
| Category | Not-for-profit / Charity / Government |
| Idea Creation | WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES |
Write a short summary of what happens in the film
The film opens to a disclaimer of dates the data was collected for. It then moves onto poignant images of Afghans who need help. An Afghan flag emoji and the number of reactions that used it in relation to the Afghan crisis appear with typing sounds. This is followed by the line ‘If we had a dollar for every 🇦🇫’ and the help those dollars could have made possible for people of Afghanistan through ICRC. The same continues across more emojis and different real-time needs that could have been met if only those emojis were dollars, over moving visuals. The film ends with the line ‘Real reactions can make a real difference’ and the CTA to donate now to ICRC.Credits
| Name | Company | Role |
|---|---|---|
| Bas Korsten | Wunderman Thompson Global | Global CCO |
| Mona Hassanie | Wunderman Thompson | Head Of Strategy |
| Ghida Sater | Wunderman Thompson | Strategist |
| Daniel Bonner | Wunderman Thompson Global | Global CCO |
| Chafic Haddad | Wunderman Thompson MENA | Chief Creative Officer |
| João Braga | Wunderman Thompson Sydney | Chief Creative Officer |
| Jason Carmel | Wunderman Thompson Seattle | Chief Data Officer Seattle |
| Pablo Maldonado | Wunderman Thompson Dubai | Executive Creative Director |
| Hassan Bilgrami | Wunderman Thompson Dubai | Creative Director |
| Jericho Dizon | Wunderman Thompson Dubai | Senior Art Director |
| Valerie Pinto | Wunderman Thompson Dubai | Editor & Animator |
| Sanaz Khodabandeh | Wunderman Thompson Dubai | Project Manager |
| Irmak Aktas | Wunderman Thompson Dubai | Business Director |
| Irmak Aktas | Wunderman Thompson Dubai | Business Director |
| Haya i Jaoun | Wunderman Thompson Dubai | Senior Account Executive |
| Ghaleb Cabbabé | International Committee of the Red Cross (ICRC) | Senior Campaigns Manager |
| Moritz Hansen | International Committee of the Red Cross (ICRC) | Digital Marketing Officer |
| Melanie Heffinger | International Committee of the Red Cross (ICRC) | Communication Officer |
| Nora Livet | International Committee of the Red Cross (ICRC) | Social Media & Influencer Strategy Lead |
| Miles Raguin | International Committee of the Red Cross (ICRC) | Strategy & Social Media |
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