2022 Winners & Shortlists

Write a short summary of what happens in the film

Our film deals with the consequences that will happen if you weren't ready financially for your obligation. The film starts with our hero riding his car beside his wife and she is trying to park it, yet she keeps on bumping the car. The tension arise and our hero starts to panic as he is not ready financially and the car is not insured. Suddenly a deck of money appears and starts hitting him as fi its punishing him cause he didn't plan for such an obligation. and once he opens the application the money disappear and his problem is solved as he will get financed by Moneyfellows.

Cultural / Context information for the jury

Within the mass population, Egyptians are not very well future planners, they are more concerned about fulfilling their daily sustains, so unexpected obligations always finds its way to hit in the most inconvenient timings. Here comes MoneyFellows with an innovative product; the "Money Circles" its a new way of financing individuals through saving a monthly amount of money and allows them to collect the total amount after specific period of time and it all happens through a mobile application and with a finger tip. So to create relevance we have used a very common Egyptian phrase, "Money hits hard". It's a very common phrase with in the Egyptian culture that is mainly used when anyone faces a financial unplanned obligation to encourage them to save money and be ready for unexpected obligations. One of the big financial burdens back in Egypt is the car expenses, being maintenance or fixing.