Brand | MAGDI YACOUB HEART FOUNDATION |
Product/Service | MAGDI YACOUB HEART FOUNDATION |
Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
Category | Not-for-profit / Charity / Government |
Idea Creation
|
TAREK NOUR ADVERTISING Cairo, EGYPT
|
Media Placement
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TAREK NOUR ADVERTISING Cairo, EGYPT
|
Write a short summary of what happens in the film
As children, the first thing we all wrote is our names and ever since then we have had the urge to leave a mark with our name on everything, The film plays on that insight by showing different names written on wide spectrum of objects in a realistic human way that everyone can relate to, with a script reading out the names with wordplay to tell that story. ending with how all those names are erased by time. Then showing how your name can stand the test of time by donating a brick that holds your name forever to build MYF’s new heart hospital.
Cultural / Context information for the jury
Arabic/Egyptian names have very expressive meanings as they are mostly made up from verbs and adjectives. That's what inspired us to write a wordplay based script using the names we see throughout the film to best express our concept.
Credits
Basel Eldeeb |
Tarek Nour Advertising |
CEO |
Ahmed Hamdallah |
Tarek Nour Advertising |
Creative Director |
Sherif Doss |
Tarek Nour Advertising |
Creative Director |
Mahmoud Gahallah |
Tarek Nour Advertising |
Senior copywriter |
Begad Hassan |
Tarek Nour Advertising |
Art Director |
Alaa Mansour |
Tarek Nour Advertising |
Art Director |
Hazem Elsaadani |
Tarek Nour Advertising |
MD |
Nihal Nashed |
Tarek Nour Advertising |
Group Account Director |