2022 Winners & Shortlists

CHARITY BRICKS

BrandMAGDI YACOUB HEART FOUNDATION
Product/ServiceMAGDI YACOUB HEART FOUNDATION
EntrantTAREK NOUR ADVERTISING Cairo, EGYPT
CategoryNot-for-profit / Charity / Government
Idea Creation TAREK NOUR ADVERTISING Cairo, EGYPT
Media Placement TAREK NOUR ADVERTISING Cairo, EGYPT

Write a short summary of what happens in the film

As children, the first thing we all wrote is our names and ever since then we have had the urge to leave a mark with our name on everything, The film plays on that insight by showing different names written on wide spectrum of objects in a realistic human way that everyone can relate to, with a script reading out the names with wordplay to tell that story. ending with how all those names are erased by time. Then showing how your name can stand the test of time by donating a brick that holds your name forever to build MYF’s new heart hospital.

Cultural / Context information for the jury

Arabic/Egyptian names have very expressive meanings as they are mostly made up from verbs and adjectives. That's what inspired us to write a wordplay based script using the names we see throughout the film to best express our concept.

Credits

Name Company Role
Basel Eldeeb Tarek Nour Advertising CEO
Ahmed Hamdallah Tarek Nour Advertising Creative Director
Sherif Doss Tarek Nour Advertising Creative Director
Mahmoud Gahallah Tarek Nour Advertising Senior copywriter
Begad Hassan Tarek Nour Advertising Art Director
Alaa Mansour Tarek Nour Advertising Art Director
Hazem Elsaadani Tarek Nour Advertising MD
Nihal Nashed Tarek Nour Advertising Group Account Director