2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Data & Analytics & Insight
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
GIVE THE VOICE A BREAK
NESTLÉ / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
ANALYZE EID
DIGITAL RESEARCH COMPANY / RESEARCH SERVICES
DRC SAUDI ARABIA
"IT WORKS", SAID LOCAL FOOD LEGENDS
KRAFT- HEINZ / SAUCES; TOMATO KETCHUP, MAYONNAISE
BUBBLEGUM ADVERTISING Cairo EGYPT
CONFUSING WEEKEND
SNICKERS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B01 Challenger Brand Strategy
BIRELL MATE-SHIP REPOSITIONING CAMPAIGN
HEINEKEN EGYPT / BIRELL: PLAIN MALT BEVERAGE
AL AHRAM BEVERAGES COMPANY Qalyubia, Cairo EGYPT
LET THERE BE LIGHT
ENERGIZER / ENERGIZER PORTABLE LIGHTS
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
THE FLOWER OF YOUTH
MEMAAR AL MORSHEDY / MEGA RESIDENTIAL, TOURISTIC AND HOSPITALITY REAL ESTATE DEVELOPMENT IN THE NORTH COAST
BUBBLEGUM ADVERTISING Cairo EGYPT
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
"IT WORKS", SAID LOCAL FOOD LEGENDS
KRAFT- HEINZ / SAUCES; TOMATO KETCHUP, MAYONNAISE
BUBBLEGUM ADVERTISING Cairo EGYPT
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
SORRY FOR RUINING YOUR CHILDHOOD FRIEND
XBOX / XBOX SERIES X
XBOX Riyadh SAUDI ARABIA
B02 Breakthrough on a Budget
FAWAZIR CHEVROLET - BRINGING BACK A RAMADAN ICON
CHEVROLET / CHEVROLET CARS RAMADAN PROMOTION
COMMONWEALTH McCANN Dubai UNITED ARAB EMIRATES
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES
Bronze
SORRY FOR RUINING YOUR CHILDHOOD FRIEND
XBOX / XBOX SERIES X
XBOX Riyadh SAUDI ARABIA
B03 Multi-market Strategy
GIVE THE VOICE A BREAK
NESTLÉ / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ANALYZE EID
DIGITAL RESEARCH COMPANY / RESEARCH SERVICES
DRC SAUDI ARABIA
B04 Long-term Strategy
NOT BIGGER NOR SMALLER THAT WHAT YOU NEED
COMMUNICATIONS AND INFORMATION TECHNOLOGY COMMISSION / TELECOMMUNICATION AWARENESS
COMMUNICATIONS AND INFORMATION TECHNOLOGY COMMISSION Riyadh SAUDI ARABIA
FROM THE HEART OF THIS LAND
NOVA / WATER
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
B05 Corporate Purpose & Social Responsibility
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES
KEEP AN EYE ON WHAT I EAT
GULF HEALTH COUNCIL / CHILDREN’S NUTRITION AWARENESS
GULF HEALTH COUNCIL Riyadh SAUDI ARABIA
TECH AND OLD PEOPLE
MINISTRY OF COMMUNICATIONS AND INFORMATION TECHNOLOGY / DIGITAL LITERACY
MINISTRY OF COMMUNICATION AND INFORMATION TECHNOLOGY Riyadh SAUDI ARABIA
HERE'S TO BEIRUT
BEIRUT HERITAGE INITIATIVE (BHI) / HERE'S TO BEIRUT HANDCRAFTED GLASSES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
MAMA BEAR
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON
ANALYZE EID
DIGITAL RESEARCH COMPANY / RESEARCH SERVICES
DRC SAUDI ARABIA
NOT BIGGER NOR SMALLER THAT WHAT YOU NEED
COMMUNICATIONS AND INFORMATION TECHNOLOGY COMMISSION / TELECOMMUNICATION AWARENESS
COMMUNICATIONS AND INFORMATION TECHNOLOGY COMMISSION Riyadh SAUDI ARABIA
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B06 Market Disruption
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GIVE THE VOICE A BREAK
NESTLÉ / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON
Silver
C01 Brave Brands
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
Short List
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
BETTER FRESH THAN NEVER
BURGERIZZER / FRIED CHICKEN BURGER
BURGERIZZR SAUDI ARABIA
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
CRAZY LOVE
MINISTRY OF TOURISM / MINISTRY OF TOURISM CAMPAIGN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DO WE REALLY NEED AN AD?
TAKAMOL / SALAMAH - MOTOR VEHICLE PERIODIC INSPECTION
TAKAMOL Riyadh SAUDI ARABIA