| Brand | AL AIN |
| Product/Service | BOTTLED WATER |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Displays |
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Idea Creation
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Media Placement
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Production
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DEJA VU Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the ambient or digital execution or campaign.
We collaborated with a leading photographer to create a custom in-store lighting display that mimicked the conditions of a studio shoot. This gave Al Ain appetite appeal and a visual advantage on shelf. The Studio Shelf drew consumers in when they were making their final purchasing decision, and drove higher unit sales compared to surrounding shelves.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| André Nassar |
Leo Burnett Dubai |
Regional Executive Creative Director |
| Camilo Molina |
Leo Burnett Dubai |
Creative Director |
| Andre Couto |
Leo Burnett Dubai |
Art Director |
| Anton Marais |
Leo Burnett Dubai |
Senior Copywriter |
| Shereen Mostafa |
Leo Burnett Dubai |
Head of Production |
| Ralph Matar |
Leo Burnett Dubai |
Agency Producer |
| Ramzi Sleiman |
Leo Burnett Dubai |
Regional Communication Director |
| Nader Akram |
Leo Burnett Dubai |
Communication Director |
| Paras Ali |
Leo Burnett Dubai |
Communication Manager |
| Hoor ElShafei |
Leo Burnett Dubai |
Communication Executive |
| Deja vu |
Deja vu |
Production House |
| Manasvi Gosalia |
Deja vu |
Production House Executive Producer |
| Pratixa Kanojia |
Deja vu |
Production House Producer |
| Ayas Kandacheerakath |
Deja vu |
Director |