2019 Winners & Shortlists

STUDIO SHELF

Client/BrandAL AIN
Product/ServiceBOTTLED WATER
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
Type of EntryAmbient
CategoryDisplays
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Placement LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production DEJA VU Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the ambient or digital execution or campaign.

We collaborated with a leading photographer to create a custom in-store lighting display that mimicked the conditions of a studio shoot. This gave Al Ain appetite appeal and a visual advantage on shelf. The Studio Shelf drew consumers in when they were making their final purchasing decision, and drove higher unit sales compared to surrounding shelves.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Chief Creative Officer
André Nassar Leo Burnett Dubai Regional Executive Creative Director
Camilo Molina Leo Burnett Dubai Creative Director
Andre Couto Leo Burnett Dubai Art Director
Anton Marais Leo Burnett Dubai Senior Copywriter
Shereen Mostafa Leo Burnett Dubai Head of Production
Ralph Matar Leo Burnett Dubai Agency Producer
Ramzi Sleiman Leo Burnett Dubai Regional Communication Director
Nader Akram Leo Burnett Dubai Communication Director
Paras Ali Leo Burnett Dubai Communication Manager
Hoor ElShafei Leo Burnett Dubai Communication Executive
Deja vu Deja vu Production House
Manasvi Gosalia Deja vu Production House Executive Producer
Pratixa Kanojia Deja vu Production House Producer
Ayas Kandacheerakath Deja vu Director