2019 Winners & Shortlists

PEE PALETTE

Client/BrandAL AIN
Product/ServiceBOTTLED WATER
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySmall Scale Special Solutions
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Placement LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production DEJA VU Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the ambient or digital execution or campaign.

We created simple yet hard-to-miss stickers and then pasted them across washroom urinals in the UAE. Our stickers were strategically pasted in a way that makes it easier for the users to read the instructions written on them. Each colour in The Pee Palette represented a specific stage of dehydration and enabled people to measure their level of hydration.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Chief Creative Officer
André Nassar Leo Burnett Dubai Regional Executive Creative Director
Camilo Molina Leo Burnett Dubai Creative Director
Aditi Shah Leo Burnett Dubai Art Director
Arundhati Mishra Leo Burnett Dubai Copywriter
Shereen Mustafa Leo Burnett Dubai Head of TV Production
Ralph Matar, Judy Lamaa Leo Burnett Dubai Agency Producer
Nader Akram Leo Burnett Dubai Communications Director
Paras Ali Leo Burnett Dubai Communication Manager
Hoor ElShafei Leo Burnett Dubai Communication Executive
Dejavu Dejavu Production House
Manasvi Gosalia Dejavu Production House
Pratixa Kanojia Dejavu Production House Producer
Ayas Kandacheerakath Dejavu Director
Sunil DCosta Leo Burnett Dubai Print Production Manager
Ramzi Sleiman Leo Burnett Dubai Regional Communication Director