| Brand | AL AIN |
| Product/Service | BOTTLED WATER |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
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Idea Creation
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Media Placement
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Production
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DEJA VU Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the ambient or digital execution or campaign.
We created simple yet hard-to-miss stickers and then pasted them across washroom urinals in the UAE. Our stickers were strategically pasted in a way that makes it easier for the users to read the instructions written on them. Each colour in The Pee Palette represented a specific stage of dehydration and enabled people to measure their level of hydration.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| André Nassar |
Leo Burnett Dubai |
Regional Executive Creative Director |
| Camilo Molina |
Leo Burnett Dubai |
Creative Director |
| Aditi Shah |
Leo Burnett Dubai |
Art Director |
| Arundhati Mishra |
Leo Burnett Dubai |
Copywriter |
| Shereen Mustafa |
Leo Burnett Dubai |
Head of TV Production |
| Ralph Matar, Judy Lamaa |
Leo Burnett Dubai |
Agency Producer |
| Nader Akram |
Leo Burnett Dubai |
Communications Director |
| Paras Ali |
Leo Burnett Dubai |
Communication Manager |
| Hoor ElShafei |
Leo Burnett Dubai |
Communication Executive |
| Dejavu |
Dejavu |
Production House |
| Manasvi Gosalia |
Dejavu |
Production House |
| Pratixa Kanojia |
Dejavu |
Production House Producer |
| Ayas Kandacheerakath |
Dejavu |
Director |
| Sunil DCosta |
Leo Burnett Dubai |
Print Production Manager |
| Ramzi Sleiman |
Leo Burnett Dubai |
Regional Communication Director |