2019 Winners & Shortlists

COKE MIXED FANS

Client/BrandCOCA-COLA
Product/ServiceCOKE
EntrantGEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySmall Scale Special Solutions
Idea Creation GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
Production RG CREATIVES Dubai, UNITED ARAB EMIRATES
Production 2 H2Q EVENTS & PROMOTIONS Dubai, UNITED ARAB EMIRATES
Additional Company THE COCA-COLA COMPANY Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

During World Cup season, out of home football viewership increases exponentially. People love to share their feelings in football venues that mirror a small part of the stadium experience. Through a direct experience in the most popular sports bars and venues, we managed to connect with people, crafting a personalized item that would inspire them to experience the joy of World Cup.

Write a short summary of what happens in the ambient or digital execution or campaign.

Two months before the World Cup, we created a bespoke campaign targeting nationalities whose teams weren’t taking part in the World Cup. The unbranded campaign came with a simple message: Find your roots through DNA testing. Out of thousands of applicants, we invited those who showed the highest interest for football to take the test. During the WC opening week, we invited the same people to discover the findings of their DNA test at Dubai’s most popular viewing arenas. We surprised them with an unexpected reveal; a hand-crafted football jersey made up of their DNA heritage. More importantly, proving that they do have a team to support. Turning the World Cup into a moment of discovery and inclusion, and truly bringing the universal joy of football, to everyone.

Credits

Name Company Position
Nick Walsh Geometry MENA Managing Director
Julián Hernandez Geometry MENA Executive Creative Director
Elias Bassil Geometry MENA Head of Strategy
Tomás Lavagno Geometry MENA Creative Director
Uli Stanke Geometry MENA Experiential Director
Joe El Chemor Geometry MENA Production Manager
Tom Norton Geometry MENA Copywriter
Mauro Bisso Geometry MENA Art Director
Adrian Mutescu Geometry MENA Senior Strategist
Anna Start Geometry MENA Business Director
Lucy Carroll Geometry MENA Account Director
Muhammad Omer Geometry MENA 3D & Visual Supervisor
Rebekah Riding Geometry MENA Account Executive
Prageeth Malaka Geometry MENA Illustrator
Rocelo Lamboloto Geometry MENA Graphic Designer
Mona Hassanie Geometry MENA Strategic Planner
Ginny Kemp Taylor Geometry MENA Group Account Director
Prajakta More Geometry MENA Copywriter