| Brand | ZAIN KUWAIT |
| Product/Service | TELECOMMUNICATION |
| Entrant | J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES |
| Category | Commercial Public Services |
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Idea Creation
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J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
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Production
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EMOJI INK New York, USA
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Cultural/Context information for the jury.
1 in 9 children receive unwanted sexual solicitations online, making the internet a dangerous place for kids to roam free. Zain, one of the leading mobile telecom companies in the Middle East and Africa, offers a parental control feature that allows parents to choose what websites children can visit and make the internet safer for their loved ones.
To emphasize the need to activate parental control, we decided to use the emojis that online predators use every day to show the faces that they don’t want us to see: their own. A campaign that hits a real-world problem in the nose (literally).
Credits
| Paul Banham |
J.Walter Thompson Dubai |
Regional Executive Creative Director |
| Eduardo Castello Branco |
J.Walter Thompson Dubai |
Copywriter |
| Hagall Muniz |
J.Walter Thompson Dubai |
Art Director |
| Marcus Koskinen |
J.Walter Thompson Kuwait |
Creative Director |
| Dana Kanso |
J.Walter Thompson Kuwait |
Business Director |
| Firose Parambil |
J.Walter Thompson Dubai |
Graphic Designer |