2019 Winners & Shortlists

FACE S

Short List
Client/BrandZAIN KUWAIT
Product/ServiceTELECOMMUNICATION
EntrantJ. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Type of EntryPosters
CategoryCommercial Public Services
Idea Creation J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Production EMOJI INK New York, USA

Cultural/Context information for the jury.

1 in 9 children receive unwanted sexual solicitations online, making the internet a dangerous place for kids to roam free. Zain, one of the leading mobile telecom companies in the Middle East and Africa, offers a parental control feature that allows parents to choose what websites children can visit and make the internet safer for their loved ones. To emphasize the need to activate parental control, we decided to use the emojis that online predators use every day to show the faces that they don’t want us to see: their own. A campaign that hits a real-world problem in the nose (literally).

Credits

Name Company Position
Paul Banham J.Walter Thompson Dubai Regional Executive Creative Director
Eduardo Castello Branco J.Walter Thompson Dubai Copywriter
Hagall Muniz J.Walter Thompson Dubai Art Director
Marcus Koskinen J.Walter Thompson Kuwait Creative Director
Dana Kanso J.Walter Thompson Kuwait Business Director
Firose Parambil J.Walter Thompson Dubai Graphic Designer