2019 Winners & Shortlists

WARAK WARAK

Client/BrandBANK AL ETIHAD
Product/ServiceTHARAA SAVING ACCOUNT
EntrantJ. WALTER THOMPSON JORDAN Amman, JORDAN
Type of EntryInnovation in Outdoor
CategoryAmbient Outdoor
Idea Creation J. WALTER THOMPSON JORDAN Amman, JORDAN
Production J. WALTER THOMPSON JORDAN Amman, JORDAN
Additional Company J. WALTER THOMPSON JORDAN Amman, JORDAN

Cultural/Context information for the jury.

“Warak Warak” is a local phrase which translates to “We’re going after you, relentlessly”.

Write a short summary of what happens in the ambient or digital execution or campaign.

The client launched their end of year savings campaign by communicating “Warak Warak, to win the million”. The strategy was to go after consumers everywhere and in anyplace; except for traditional media. A DM approach was taken were everyday items were produced by the client and distributed by small business to the consumer. Everything from coffee paper cups, pizza boxes, tissues boxes, air fresheners, valet cards and tens of daily items used by small businesses to package their goods and manage their services every day.

Credits

Name Company Position
Nadine Al Hadidi J.Walter Thompson Jordan Account Manager
Basel Jumaa J.Walter Thompson Jordan Creative Director
Haneen Dababneh J.Walter Thompson Jordan Account Executive
Sami Al Farah J.Walter Thompson Jordan Account Director
Mohammad Al Nazer J.Walter Thompson Jordan Art Director
Nadim Al Masri Arab Comics Scriptwriter
Mahmoud Darwazeh Arab Comics Comedian
Ali Abdulhadi The Online Project Managing Director
Rami Mohammad J.Walter Thompson Jordan Studio Manager
Rula Al Khadra J.Walter Thompson Jordan Managing Director
Anas Adeali J.Walter Thompson Jordan Digital Draphic Designer
Anas Odeh J.Walter Thompson Jordan Art Director
Dalia Al Nimer Luminous Productions Field Director
Khaldoun Oweiss Luminous Productions Operations Director
Shafiq Olabi Luminous Productions Director
Moatasem Abu Ghosh The Online Project Account Manager
Jehad Haddad The Online Project Creative Director
Lugein Al Fayez J.Walter Thompson Jordan Copywriter
Lilit Melkonian The Online Project Community Manager
Gilbert Abdallah J. Walter Thompson Associate Creative Director
Ramsey Al Naja J.Walter Thompson Jordan Chief Creative Officer
Chafic Haddad J.Walter Thompson Jordan Executive Creative Director
Chafic Haddad J.Walter Thompson Jordan Executive Creative Director
Chafic Haddad J.Walter Thompson Jordan Executive Creative Director
Chafic Haddad J.Walter Thompson Jordan Executive Creative Director
Chafic Haddad J.Walter Thompson Jordan Executive Creative Director
Chafic Haddad J.Walter Thompson Jordan Executive Creative Director
Chafic Haddad J.Walter Thompson Jordan Executive Creative Director
Chafic Haddad J.Walter Thompson Jordan Executive Creative Director
Links
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