2019 Winners & Shortlists

WARAK WARAK

Brand	BANK AL ETIHAD
Product/Service	THARAA SAVING ACCOUNT
Entrant	J. WALTER THOMPSON JORDAN Amman, JORDAN
Category	Ambient Outdoor
Idea Creation	J. WALTER THOMPSON JORDAN Amman, JORDAN
Production	J. WALTER THOMPSON JORDAN Amman, JORDAN
Additional Company	J. WALTER THOMPSON JORDAN Amman, JORDAN

Cultural/Context information for the jury.

“Warak Warak” is a local phrase which translates to “We’re going after you, relentlessly”.

Write a short summary of what happens in the ambient or digital execution or campaign.

The client launched their end of year savings campaign by communicating “Warak Warak, to win the million”. The strategy was to go after consumers everywhere and in anyplace; except for traditional media. A DM approach was taken were everyday items were produced by the client and distributed by small business to the consumer. Everything from coffee paper cups, pizza boxes, tissues boxes, air fresheners, valet cards and tens of daily items used by small businesses to package their goods and manage their services every day.

Credits

Name	Company	Role
Nadine Al Hadidi	J.Walter Thompson Jordan	Account Manager
Basel Jumaa	J.Walter Thompson Jordan	Creative Director
Haneen Dababneh	J.Walter Thompson Jordan	Account Executive
Sami Al Farah	J.Walter Thompson Jordan	Account Director
Mohammad Al Nazer	J.Walter Thompson Jordan	Art Director
Nadim Al Masri	Arab Comics	Scriptwriter
Mahmoud Darwazeh	Arab Comics	Comedian
Ali Abdulhadi	The Online Project	Managing Director
Rami Mohammad	J.Walter Thompson Jordan	Studio Manager
Rula Al Khadra	J.Walter Thompson Jordan	Managing Director
Anas Adeali	J.Walter Thompson Jordan	Digital Draphic Designer
Anas Odeh	J.Walter Thompson Jordan	Art Director
Dalia Al Nimer	Luminous Productions	Field Director
Khaldoun Oweiss	Luminous Productions	Operations Director
Shafiq Olabi	Luminous Productions	Director
Moatasem Abu Ghosh	The Online Project	Account Manager
Jehad Haddad	The Online Project	Creative Director
Lugein Al Fayez	J.Walter Thompson Jordan	Copywriter
Lilit Melkonian	The Online Project	Community Manager
Gilbert Abdallah	J. Walter Thompson	Associate Creative Director
Ramsey Al Naja	J.Walter Thompson Jordan	Chief Creative Officer
Chafic Haddad	J.Walter Thompson Jordan	Executive Creative Director
Chafic Haddad	J.Walter Thompson Jordan	Executive Creative Director
Chafic Haddad	J.Walter Thompson Jordan	Executive Creative Director
Chafic Haddad	J.Walter Thompson Jordan	Executive Creative Director
Chafic Haddad	J.Walter Thompson Jordan	Executive Creative Director
Chafic Haddad	J.Walter Thompson Jordan	Executive Creative Director
Chafic Haddad	J.Walter Thompson Jordan	Executive Creative Director
Chafic Haddad	J.Walter Thompson Jordan	Executive Creative Director

Links

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