2019 Winners & Shortlists

AUDI BREAST CANCER AWARENESS

Client/BrandSAMACO - AUDI SAUDI ARABIA
Product/ServiceAUDI
EntrantHORIZON FCB Jeddah, SAUDI ARABIA
Type of EntryDigital Screens
CategoryAnimated Digital Screens
Idea Creation HORIZON FCB Jeddah, SAUDI ARABIA
Media Placement HORIZON FCB Jeddah, SAUDI ARABIA
Production HORIZON FCB Jeddah, SAUDI ARABIA

Cultural/Context information for the jury.

The campaign is straight forward and smartly executed by combining the Audi logo with Breast cancer awareness symbol. Since October is the breast cancer awareness month and keeping in mind that 2018 was the first year for women driving in KSA, we had to launch a dual impact communication that makes the brand appeal to women and serves the society at the sames.Our aim was to reach the maximum number of women to raise awareness around the importance of early check-up. We combined the power of Audi logo with the renown symbol of breast cancer awareness creating one powerful message from Audi to all Saudi women. The text is in Arabic since it's mainly targeting the Saudi women; following is the translation of the text Your Exam is... ... your courage ... your knowledge ... your care ... your safety ... your power

Write a short summary of what happens in the ambient or digital execution or campaign.

On a pink background we see the Breast cancer awareness symbol appearing solely and when it's fully completed, the symbol morphs Audi logo - we follow the Audi logo with series of messages encouraging women to get an early check.

Credits

Name Company Position
Nayef Mujaes Horizon FCB Jeddah Senior Creative Director
Ronald Quintos FCB, Jeddah, Saudi Arabia Senior Art Director
Atta Yassine Horizon FCB Jeddah Art Director
Mohamad El Ayoubi Horizon FCB Jeddah Client Servises Director
Rabih Houry BPN Media Director
Abdul Rahim Ayoubi Horizon FCB Jeddah SeniorAccount Executive
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