2019 Winners & Shortlists

Cultural/Context information for the jury.

The campaign is straight forward and smartly executed by combining the Audi logo with Breast cancer awareness symbol. Since October is the breast cancer awareness month and keeping in mind that 2018 was the first year for women driving in KSA, we had to launch a dual impact communication that makes the brand appeal to women and serves the society at the sames.Our aim was to reach the maximum number of women to raise awareness around the importance of early check-up. We combined the power of Audi logo with the renown symbol of breast cancer awareness creating one powerful message from Audi to all Saudi women. The text is in Arabic since it's mainly targeting the Saudi women; following is the translation of the text Your Exam is... ... your courage ... your knowledge ... your care ... your safety ... your power

Write a short summary of what happens in the ambient or digital execution or campaign.

On a pink background we see the Breast cancer awareness symbol appearing solely and when it's fully completed, the symbol morphs Audi logo - we follow the Audi logo with series of messages encouraging women to get an early check.