2019 Winners & Shortlists

WINDOW WATCHERS

Client/BrandALFA TELECOM
Product/ServiceALFA TELECOM AWARENESS CAMPAIGN
EntrantDDB DUBAI, UNITED ARAB EMIRATES
Type of EntryInnovation in Outdoor
CategoryAmbient Outdoor
Idea Creation DDB DUBAI, UNITED ARAB EMIRATES
Production BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

In light of all the recent social media missteps that have made the news across the region, we wanted to raise awareness of the importance of using social media responsibly. And we wanted to do so in a way that would get people talking both online and offline. Alfa Mobile being Lebanon's number one Telecom provider felt it was best positioned to talk about this problem and address it in an impactful and meaningful manner.

Write a short summary of what happens in the ambient or digital execution or campaign.

We created a series of interactive billboards that appeared on buildings all across Beirut. At night they came to life. Private moments became public for all to see. It made people realise how things that are private shouldn't be shared for the whole world to see. The interactive outdoors appeared in the relatively trendy neighbourhoods of Beirut where there was a high footfall of young people. At night the billboards came to life, a time when our target audience was out on the town socializing.

Credits

Name Company Position
Firas Medrows DDB Dubai Executive Creative Director
Zahir Mirza DDB Dubai Group Creative Director
Kapil Mayekar DDB Dubai Associate Creative Director
Ahmed Otaibi DDB Dubai Art Director
Ashish Varghese DDB Dubai Agency Producer
Pedros Temizian Freelancer Director