2019 Winners & Shortlists

THE SUN FLAME GRILLED WHOPPER

Client/BrandBURGER KING
Product/ServiceBURGER KING
EntrantMEMAC OGILVY KUWAIT Kuwait City, KUWAIT
Type of EntryAmbient
CategoryLive Advertising & Events
Idea Creation MEMAC OGILVY KUWAIT Kuwait City, KUWAIT
Media Placement SENYAR INNOVATIVE MEDIA Hawally, KUWAIT
PR MEMAC OGILVY KUWAIT Kuwait City, KUWAIT
Production BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Additional Company BURGER KING KUWAIT (KFG) Kuwait City, KUWAIT

Write a short summary of what happens in the ambient or digital execution or campaign.

Kuwait is home to one of the planet’s hottest climates, especially during summer. It is said you could literally fry an egg outside, or better yet…grill a burger. Burger King Kuwait decided to partner up with the Sun to demonstrate for the first time a new flame - grilling experience. On one of the hottest days of 2018, Burger King Kuwait introduced the “Sun Flame - Grilled Whopper”. A new kind of flame-grilling experience that gave birth to a delicious new Whopper sandwich, fully flame - grilled by the power of the sun using a specially crafted solar cooking device. Burger King Kuwait flame grillers wore heat resistant suits to Sun flame - grill the burgers, wrapped them in their limited edition packaging and freshly served them to curious customers and helped them cool off their hunger.

Credits

Name Company Position
Nabil Touma Memac Ogilvy Managing Director, Kuwait
Juliana Paracencio Memac Ogilvy Regional Creative Director
Luiz Vicente Simões Memac Ogilvy Regional Creative Director
Karim Sherif Memac Ogilvy Creative Director
Mario Daou Memac Ogilvy Creative Director
Bhaskar Bateja Memac Ogilvy Planning Director
Marianne Bechara Memac Ogilvy Account Director
Eric Sarkis Memac Ogilvy Account Executive
Nidal Howil Memac Ogilvy Account Manager
Alba Xhixha Memac Ogilvy PR Director
Mimi Alexander Memac Ogilvy PR Associate Director
May Allam Memac Ogilvy PR Executive
Sajjad Waliya, Salam Alaqel Memac Ogilvy Copywriter
Hyunseo Yoo Memac Ogilvy Graphic Designer
Anil Joy Memac Ogilvy Graphic Designer
Sajid Kalymurthy, Mijoy Jose Memac Ogilvy Animation
Bruno Rodrigo de Miranda Memac Ogilvy Animation
Aurangzeib Zafar, Zeina Abu Zaid Memac Ogilvy Editor
Muhammad Umair Memac Ogilvy Photographer
Angelos Arampatzis Burger King Kuwait (KFG) Marketing Director
Zeinab Hassan Burger King Kuwait (KFG) Marketing Manager
Haneen Sukkariah Burger King Kuwait (KFG) Assistant Manager - Marketing
Shane Martin Boomtown Productions Executive Producer
Rory McLaughlin Boomtown Productions Director
Randi Stephan Boomtown Productions Director Of Photography
Suersh Nair, Mannu Singh Boomtown Productions Editor
Mohamad Deeb Senyar Innovative Media Senior Social Media Officer
Saud Al Bassam Senyar Innovative Media Senior Social Media Officer
Ahmad Dahi Senyar Innovative Media Celebrity Coordinator
Rula Nadar Senyar Innovative Media Social Media Officer
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