| Brand | BURGER KING KUWAIT |
| Product/Service | BURGER KING |
| Entrant | MEMAC OGILVY KUWAIT Kuwait City, KUWAIT |
| Category | Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Idea Creation
|
MEMAC OGILVY KUWAIT Kuwait City, KUWAIT
|
|
Idea Creation 2
|
BURGER KING KUWAIT (KFG) Kuwait City, KUWAIT
|
|
Media Placement
|
BURGER KING KUWAIT (KFG) Kuwait City, KUWAIT
|
Cultural/Context information for the jury.
Competitive Advertising is strictly prohibited in Kuwait. However, to generate talkability and engagement for Burger King, our idea was to do exactly that - bring the fierce rivalry of Burger King & McDonald's alive.
We did this by placing a billboard ad right above a McDonald's store and writing just three words on it.
The particular McDonald's store is in Old Souq Salmiya, near the 4th Ring Road Crossing on Amman Street, which is one of the busiest crossings in the country. At any given moment, it's visible to traffic from 3 directions and also to the pedestrians walking around in the market.
Credits
| Mario Daou |
Memac Ogilvy |
Creative Director |
| Mohammad Naggar |
Memac Ogilvy |
Associate Creative Director |
| Bhaskar Bateja |
Memac Ogilvy |
Planning Director |
| Marianne Bechara |
Memac Ogilvy |
Account Director |
| Iman Abuasba |
Memac Ogilvy |
Account Manager |
| Eric Sarkis |
Memac Ogilvy |
Account Executive |
| Sherif Ibrahim |
Memac Ogilvy |
Digital Creative Director |
| Chai Rodrigues |
Memac Ogilvy |
Digital Designer |
| Anil Joy |
Memac Ogilvy |
Graphic Designer |
| Angelos Arampatzis |
Burger King Kuwait (KFG) |
Marketing Director |
| Zeinab Hassan |
Burger King Kuwait (KFG) |
Marketing Manager |
| Haneen Sukkariah |
Burger King Kuwait (KFG) |
Assistant Manager - Marketing |