Brand | 20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION |
Product/Service | DEADPOOL 2 |
Entrant | LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES |
Category | Special Build |
Idea Creation
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LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
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Media Placement
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LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
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Production
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LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
Deadpool 2 is an R-rated movie. The challenge was to launch the movie, being true to its spirit, its naughtiness and thus keeping credibility with loyal fans without offending any local sensibilities. This is after all the Middle-East.
Write a short summary of what happens in the ambient or digital execution or campaign.
We turn one of the statues of the divers at Dubai mall fountain, and iconic piece of local art, into Deadpool. It sounds simple but its surprising in this region.
Credits
livingroom |
livingroom |
creative |
seyoan vela |
livingroom |
executive creative director |
namal siddiqui |
livingroom |
account manager |