2019 Winners & Shortlists

FEARLESS

Client/Brand20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION
Product/ServiceDEADPOOL 2
EntrantLIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
Type of EntryInnovation in Outdoor
CategoryAmbient Outdoor
Idea Creation LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
Media Placement LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES
Production LIVINGROOM COMMUNICATION Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

Deadpool 2 is an R-rated movie. The challenge was to launch the movie, being true to its spirit, its naughtiness and thus keeping credibility with loyal fans without offending any local sensibilities. This is after all the Middle-East.

Write a short summary of what happens in the ambient or digital execution or campaign.

We turn one of the statues of the divers at Dubai mall fountain, and iconic piece of local art, into Deadpool. It sounds simple but its surprising in this region.

Credits

Name Company Position
livingroom livingroom creative
seyoan vela livingroom executive creative director