2019 Winners & Shortlists

DIRECTOR

Client/BrandDUBAI MEDIA CITY
Product/Service#DMCHEROES
EntrantDUBAI MEDIA CITY, UNITED ARAB EMIRATES
Type of EntryPosters
CategoryBusiness Products & Services
Idea Creation DUBAI MEDIA CITY, UNITED ARAB EMIRATES
Media Placement DUBAI MEDIA CITY, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

Creative mind is a beautiful place but, manic everyday deadlines can take its toll. In UAE nearly 2/3rds of businesses are affected by increasing workplace anxiety. Constant articles/surveys in Bloomberg (2019),Robert Half (2017) YouGov (2015) reiterate this fact University of Westminster’s widely acknowledged study states that looking at art reduces concentrations of cortisol i.e. the stress hormone, during a working day. Dubai Media City(DMC), the largest creative community is 2nd home to most creatives within UAE. They spend a lot of time in/out for meetings from their offices located in the neighborhood’s towers. DMC knows that the key to success of its community, lies in inspiring their minds. So, we collaborated with an illustrator known for his eccentric style and turned the elevator façades into something right out of a modern art museum. Characterization of the community, the murals captivate the beholder, while punctuating a busy day with infectious smiles.

Credits

Name Company Position
Majed Alsuwaidi TECOM Group Managing Director - DMC DSC and DPC
Reem Shaban TECOM Group Executive Director – Marketing and Communications
Alanoud Al Hashmi TECOM Group Marketing Manager
Saad Yusuf TECOM Group Director Marketing & Events
Rana Boukheir TECOM Group Manager Advertising & Venues
Rachid Deryan TECOM Group Marketing Intern
Rami Afifi Rami Afifi Creative