| Brand | WARNER BROS. WORLD ABU DHABI |
| Product/Service | BRAND |
| Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Corporate Social Responsibility |
|
Idea Creation
|
MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
|
|
Production
|
PEDRO, PASTEL & BESOURO Curitiba, BRAZIL
|
Cultural/Context information for the jury.
UAE is a car driven country. You hardly see bikes around and that's why it’s important to generate awareness about the Car-Free Day.
We know there’s a World Car-Free Day in September, but here it would have never worked because of the high temperatures during that time. So they changed it to February.
Credits
| Miguel Dianda |
MullenLowe MENA |
Creative Director |
| Alfonso Arbós |
MullenLowe MENA |
Creative Director |
| Gustavo Dallegrave |
MullenLowe MENA |
Art Director |
| Rodrigo Nakaza |
MullenLowe MENA |
Art Director |
| Marcelo Zylberberg |
MullenLowe MENA |
Copywriter |
| Zé Luís Schmitz |
MullenLowe MENA |
Freelancer |
| Tomás Lavagno |
MullenLowe MENA |
Creative Director |