2019 Winners & Shortlists

ORGAN DONOR VALET

Client/BrandKUNHADI
Product/ServiceDRINK DRIVING AWARENESS
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategoryLive Advertising & Events
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Additional Company KUNHADI Beirut, LEBANON
Additional Company 2 UBERHAUS Beirut, LEBANON

Cultural/Context information for the jury.

Although there were not clear restriction or regulations concerning the issue, the topic is a bit of a social taboo in the country. There have been strides in recent years to talk about the issue of drink driving, however, it still is something that is often swept under the rug.

Write a short summary of what happens in the ambient or digital execution or campaign.

We took the standard valet ticket and turned it into an organ donation form. Along with the Organ Valet card, valet servicemen helped us deliver the message to the public when it came to their decision to drive home. Partnering with Careem, we then offered people a ride home intstead of risking lives by drink driving.

Credits

Name Company Position
Dani Richa Impact BBDO Dubai Chief Executive Officer
Paul Shearer Impact BBDO Dubai Chief Creative Officer
Logan Allanson Impact BBDO Dubai Creative Director
Tres Colacion Impact BBDO Dubai Creative Director
Ben Griffiths Impact BBDO Dubai Associate Creative Director
Giancarlo Rodas Impact BBDO Dubai Associate Creative Director
Samantha Stuart - Palmer Impact BBDO Dubai Managing Director
Noor Hassanein Impact BBDO Dubai Strategy Director
Emma Jane Randall Impact BBDO Dubai Account Executive
Tennyson Torcato Impact BBDO Creative Services Director
Fady Gebrane Kunhadi President
Lena Gebrane Kunhadi Vice President
Aya Gebrane Kunhadi Member
Nemer Saliba Uberhaus Co-Founder
Ali Saleh Uberhaus Co-Founder
Manasvi Gosalia Dejavu Executive Producer
Steve Gerges Dejavu Producer
Joyce Hanna Dejavu Associate Producer
Jad Abou Abdo, Daniel Samir Chedid Dejavu Cameraman
Eli Salameh Dejavu Sound Engineer
Pierre Haddad Dejavu Casting Director
Nick Walsh Geometry Managing Director
Youssef Gadallah, Saleh Dardir, Tiago Cortez Geometry Activation Creative Team
Elias Bassil Geometry Strategic Activation Director