2019 Winners & Shortlists

THE TOXIC FLAG

Short List
Client/BrandTHE WASTE MANAGEMENT COALITION
Product/ServiceWASTE MANAGEMENT
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySpecial Build
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Media Placement OMD Beirut, LEBANON
Production STOKED Beirut, LEBANON
Additional Company THE WASTE MANAGEMENT COALITION Beirut, LEBANON

Cultural/Context information for the jury.

For the past 3 years, Lebanon has been crippled by a major garbage crisis. To make matters worse, the Lebanese Government has deliberately kept the people of Lebanon in the dark, with its intentions to build harmful incinerators, which would further affect the environment, increase pollution drastically and put the lives and wellbeing of the Lebanese people at risk. We needed to take action and make this invisible danger visible to the people of Lebanon.

Write a short summary of what happens in the ambient or digital execution or campaign.

At the sight of one of Beirut’s key entry points and the future location of a planned waste incinerator, we built a 12+ meter flagpole that delivered a massive flag made of non-toxic smoke. The flag, made of black smoke, was engineered in a way that anyone who could see the flag would know that they would fall into the “danger zone” if the incinerators that were planned.

Credits

Name Company Position
Dani Richa Impact BBDO Dubai Chief Executive Officer
Paul Shearer Impact BBDO Dubai Chief Creative Officer
Logan Allanson Impact BBDO Dubai Creative Director
Tres Colacion Impact BBDO Dubai Creative Director
Ben Griffiths Impact BBDO Dubai Associate Creative Director
Giancarlo Rodas Impact BBDO Dubai Associate Creative Director
Marie Claire Maalouf Impact BBDO Dubai Associate Creative Director
Sarah Berro, Simone Milani Impact BBDO Dubai Copywriter
Bijoy Purayil, Enrico Motti Impact BBDO Dubai Art Director
Mohamed Abdelkader Impact BBDO Dubai Arabic Copywriter
Ahmed Nawara Impact BBDO Dubai Graphic Designer
Noushad P. Pathiyatt Impact BBDO Dubai Finalizer
Samantha Stuart - Palmer Impact BBDO Dubai Managing Director
Emma Jane Randall Impact BBDO Dubai Account Executive
Farid Hobeiche Impact BBDO Dubai Group Account Director
Tennyson Torcato Impact BBDO Creative Services Director
JOE ABOU-KHALED Impact BBDO Creative
John Gerrard John Gerrard CGI Artist
Charbel Aouad Stoked Executive Producer
Rita El Hachem Stoked Producer
Danny Saneh Stoked Line Producer
Jack Martinos, Bachar Khattar, Pascal Movsessian Stoked Cameraman
Abdo Najjar Stoked Drone Operator
Christian Abi Abboud Stoked Director
Christian Abi Abboud Stoked Director
Christian Abi Abboud Stoked Director
Christian Abi Abboud Stoked Director
Samer Sweidan Stoked Location Manager
Eli Boudjok Alleycat Digial Art Director
Rachid J. El Khazen OMD General Manager
ELIE ZORBA OMD Manager
ELIE ZORBA OMD Manager
Links
Website URL