2019 Winners & Shortlists

THE KEEP WALKING LEBANON EXPO

Client/BrandDIAGEO LEBANON
Product/ServiceJOHNNIE WALKER
EntrantLEO BURNETT BEIRUT, LEBANON
Type of EntryAmbient
CategorySpecial Build
Idea Creation LEO BURNETT BEIRUT, LEBANON
Media Placement SPARK FOUNDRY Beirut, LEBANON
PR LEO BURNETT BEIRUT, LEBANON
PR 2 MSL BEIRUT, LEBANON
Production LEO BURNETT BEIRUT, LEBANON

Cultural/Context information for the jury.

The Lebanese millennials are an un-skeptical generation who believe that with their ideas they can keep Lebanon moving forward. Although eager to make a difference, they are encouraged to leave in search of better opportunities abroad. In the midst of Lebanon’s most acute political-economic crisis, we wanted to help them prove that when a country invests in its talents, it will always have the ability to progress. The brand created a platform where millennials were asked to re-define what Keep Walking Lebanon means to them. The visions of this generation were displayed in the first ever Expo curated by the brand. The Expo highlighted immersive installations, audio-visual stories, innovative fashion creations and architectural projects all meant to create positive solutions to Lebanon’s myriad of problems. Their ideas pushed boundaries, were modern in their thinking, and most importantly they managed to re-ignite in the Lebanese a forgotten hope for their country.

Write a short summary of what happens in the ambient or digital execution or campaign.

For the first time in the Keep Walking global saga, the brand created a platform for the millennials where they were asked to re-define what Keep Walking Lebanon means to them. The visions of an ambitious generation would be displayed in the first ever Expo curated by the whisky brand, a first for Johnnie Walker across markets. The Expo highlighted immersive installations, audio-visual stories, innovative fashion creations and architectural projects all meant to create positive solutions to Lebanon’s myriad of problems. Their ideas were brave, they pushed boundaries, were modern in their thinking, but most importantly they managed to re-ignite in the Lebanese a forgotten hope for their country.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Nada Abi Saleh Leo Burnett Beirut Managing Director
Diego De Aristegui Leo Burnett Beirut Account/Planning Director
Jo Chemaly MSL Beirut Managing Director
Nayla Baaklini Leo Burnett Beirut Associate Creative Director
Afifeh Abou Chaar Leo Burnett Beirut Art Director
Andrew Assi Leo Burnett Beirut English Copywriter
Nadia Deghayli Leo Burnett Beirut Senior Art Director
Gaelle Feghali Leo Burnett Beirut Communication Executive
Raphael Jadaa` Leo Burnett Beirut Communication Manager
Hugo Altmayer Leo Burnett Beirut Copywriter
Mahmoud Jaber Leo Burnett Beirut Community Manager
Yara Basbous MSL Beirut PR Executive
Caroline Hobeiche MSL Beirut PR Manager
Nicolas Cardahi Freelancer Videographer/Editor
Jana Saleh Freelancer Music Producer
Cherine Karam Freelance Art Curator