2019 Winners & Shortlists

Cultural/Context information for the jury.

The Lebanese millennials are an un-skeptical generation who believe that with their ideas they can keep Lebanon moving forward. Although eager to make a difference, they are encouraged to leave in search of better opportunities abroad. In the midst of Lebanon’s most acute political-economic crisis, we wanted to help them prove that when a country invests in its talents, it will always have the ability to progress. The brand created a platform where millennials were asked to re-define what Keep Walking Lebanon means to them. The visions of this generation were displayed in the first ever Expo curated by the brand. The Expo highlighted immersive installations, audio-visual stories, innovative fashion creations and architectural projects all meant to create positive solutions to Lebanon’s myriad of problems. Their ideas pushed boundaries, were modern in their thinking, and most importantly they managed to re-ignite in the Lebanese a forgotten hope for their country.

Write a short summary of what happens in the ambient or digital execution or campaign.

For the first time in the Keep Walking global saga, the brand created a platform for the millennials where they were asked to re-define what Keep Walking Lebanon means to them. The visions of an ambitious generation would be displayed in the first ever Expo curated by the whisky brand, a first for Johnnie Walker across markets. The Expo highlighted immersive installations, audio-visual stories, innovative fashion creations and architectural projects all meant to create positive solutions to Lebanon’s myriad of problems. Their ideas were brave, they pushed boundaries, were modern in their thinking, but most importantly they managed to re-ignite in the Lebanese a forgotten hope for their country.